The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T Category: Craft - Cinematography / Campaign
Fine Art Everyday
Agency: Barbarian / New York + Cheil Worldwide / Seoul
Client: Samsung HQ Category: Craft - Cinematography / Campaign
To Give More
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm
Client: Elkjøp Category: Craft - Cinematography / Single
Major
Agency: Droga5 / New York + RadicalMedia / New York
Client: Hennessy Category: Craft - Cinematography / Single
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Craft - Cinematography / Single
Nurses Save Lives
Agency: BBDO / New York + MJZ
Client: Johnson & Johnson Category: Craft - Cinematography / Single
Space Station
Agency: BBDO / New York + EpochFilms
Client: Macy's Category: Craft - Cinematography / Single
Just Do It: Caster Semenya
Agency: Park Pictures LLC / New York
Client: Nike Category: Craft - Cinematography / Single
The Sermon
Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client: Ubisoft Category: Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Cinematography / Campaign
Annual ID:
OS_MI19091M
Award:
2019 Moving Image Craft Merit Award
Agency:
Barbarian / New York + Cheil Worldwide / Seoul
Client:
Samsung HQ
Title:
Fine Art Everyday
Category:
Craft - Cinematography / Campaign
Annual ID:
OS_MI19092M
Award:
2019 Moving Image Craft Merit Award
Agency:
NORD DDB / Stockholm + DDB House Agency / Stockholm + Elkjøp / Stockholm
Client:
Elkjøp
Title:
To Give More
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19083M
Award:
2019 Moving Image Craft Merit Award
Agency:
Droga5 / New York + RadicalMedia / New York
Client:
Hennessy
Title:
Major
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19084M
Award:
2019 Moving Image Craft Merit Award
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19085M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + MJZ
Client:
Johnson & Johnson
Title:
Nurses Save Lives
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19086M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / New York + EpochFilms
Client:
Macy's
Title:
Space Station
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19087M
Award:
2019 Moving Image Craft Merit Award
Agency:
Park Pictures LLC / New York
Client:
Nike
Title:
Just Do It: Caster Semenya
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19088M
Award:
2019 Moving Image Craft Merit Award
Agency:
BBDO / Toronto
Client:
Right To Play
Title:
Soldier
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI19089M